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<p>Entries in Ed Herbstman (2)</p>
<p>Sunday Aug 28 2011  ASK FOR IT BY NAME - ED HERBSTMAN FOR ORBIT & FEDEX</p>
<p>Sunday, August 28, 2011 at 11:19PM</p>

<p>I'm always amazed at how companies can reinvent their products to make them great. I remember when Orbit was a shit gum (really), inasmuch as you never saw commercials for it featuring hot white-girl twins on vacation, at the beach or getting their portraits done by hot white boys. Didn't black people chew gum, too? Well, today we live in the age of Everything Is Funny In Commercials where less emphasis is placed on socioeconomics and those who buy chewing gum. That said, Orbit gets credit for taking an early, different tack, glorifying the randomly strange, but also playing it a little safe by buttoning their ads with an attractive '60s-style English air hostess. Why? No idea. But that early work is why this ad featuring Ed Herbstman (The Mantzoukas Brothers, The Magnet Theater) is not only acceptable in its strangeness, but also eye-catchingly good. Watch the ad and find yourself not asking these questions: "Why is Ed bobbing for apples at a teenager's house party? Why is that bearded guy in a pool of apples? Why did Ed take him home?"</p>

<p>Maybe these two ads were meant to be book-ended. The domestic strife has caught up to Ed and now he's shipping his wife's wedding dress to a dead-letter office in Topeka. I like how Ed flawlessly opens the fusion box, though. Like it should have taken a million tries to get it right, but Ed nailed it in two. I could do without the bit with the kid at the end, though. No offense, Youngster.</p>

<p>--Keith Huang</p>

<p>keithhuang | 1 Comment tagged Ed Herbstman in Ask For It By Name Thursday Nov 19 2009  IMPROV TO GET EXCITED ABOUT - THE MANTZOUKAS BROTHERS</p>
<p>Thursday, November 19, 2009 at 10:00AM  This postcard was nominated for Outstanding Achievement in Flyer or Postcard Design at the 2007 ECNY Awards | Design: Scott Gursky As a general rule of thumb, Thursday nights at the Magnet Theater are a guarantee of joy (The Deconstruction, The Boss, Hello Laser, Moxie, Junior Varsity). But this week is extra-special because The Mantzoukas Brothers (Ed Herbstman and Jason Mantzoukas) will play at 11PM, showcasing their award-winning improv. The scenes they conjure are so good that they host a brief Q&A with the audience after the set. And if that doesn't make any sense, then you've probably never seen them perform -- it will.</p>

<p>*  TONIGHT @ 11PM @ The Magnet Theater | $5 (Reservations recommended; 212-244-8824)</p>

<p>keithhuang | Post a Comment tagged Ed Herbstman , Jason Mantzoukas , Mantzoukas Brothers in Improv Copyright © 2011, [theapiary.org]. All rights reserved.</p>